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Yao band three members of the jade (wang lu, okone and Feng Xuan yuan (from left to right)

Capital airport expressway auxiliary by the side of the road a rehearsal rooms, YAO orchestra leader (YAO) and DJ jade wang lu is fiddling with the iPadmini, in the majority of people are still the device when playing games, watching cartoon toys, jade wang lu has already started to use it to help you arranger. So far, it has become the important tool of the band.

According to figures released apple, so far, has 225 million iPad sold. The launch the product in question at the beginning of the now has become the company one of the most important product line.

Since last year, the company’s official website launched the “poem” series of ads, by musicians, writers and the story, show the product in use in terms of artistic creation. Today the latest online ads, is the yao from China band, this is apple’s first band of China as the leading role of video ads.

High-tech music lovers

In Maxteam rehearsal room, three members jade wang lu, yao orchestra okone and Feng Xuan editor talked to sina’s cell phone fell in love with apple’s process, they admitted that he is not yet a famous big band, “come here (Maxteam rehearsal room) is Mr Wang xu wei such big, brush we are face to.”

Yao orchestra was established in the winter of 2010, is a popular electric music team has six members, they walk together, because about each other in the pursuit of “change”. Before group jade wang lu and Feng Xuan yuan has been a minor celebrity music producer, but one day they found themselves do a song and a song set about the time in which singer, began to weary of the work state: “you know, Chinese music 10 years without a progress, particularly terrible.” Jade wang lu at that time had the idea to form a band, what he called a “back to a musician’s initial state”, and after that the team members with Feng Xuan yuan will now call together.

Play music in people’s impression of people often or puffed up or literature, but jade wang lu stable family life, difficult to have a gossip. He thought was a love of science and technology otaku, since Mac OS 9 contact apple, started as auxiliary means, then more add elements of science and technology in his creation, such as today about it.

On January 27, 2010, the first generation of the announcement, after a period of time, it is not how many intersection in yao orchestra music creation, musicians just brush with its weibo, QQ chat, not much difference to the average user.

The first is to simplify the process of music making, “such as in the recording studio, next to the studio operations control room computer can only pull past thread or with wireless mouse, now has a computer on the remote control of the Air Display can.”

Jade wang lu impression of change since three years ago, a growing number of professional audio production manufacturer in the App Store App Store, aware of this will be the future trend of numerous manufacturers software gradually from “unavailable” nature “fad” jumped “available” level, involved in the music creation in a professional capacity.

The multiple application help yao orchestra record inspiration, mixed voice, to create a unique effect. They use applications include iMaschine, iMPC, Music Studio, and MIDI Designer Pro, Figure, and TouchOSC, etc.

Toys and tools

Long ago, was born to the DJ technology curtilage Wang Luceng have a interesting idea: equipment without limit, the DJ table make it can move back in the body of the product, but in the end he found that the idea of forming may be similar to the “batman Zhang Ga” inside body is equipped with the image of the wooden cases sell cigarettes, wonderful work.

It brought more imagination space to musicians, “you must have never seen a can out of the DJ, DJ console, but you can use it as long as within the scope of the WiFi, DJ djing also ran to the crowd not impossible”, imagination to his body like a box of tools has narrowed to could fit in the pocket, with the help of the built-in gravity sensor, it can even make the user’s body moving in mixing operation mode, rather than just before the discs or button.

In jade (wang lu heart, shaking the create diverse sound will also become a part of the DJ show, this is apple products help people to change their traditional validation, entertainment and way of life is the greatness of The Times.

In the rehearsal room, yao orchestra members live call we demonstrated a MIDI software Designer, this is a virtual MIDI controller applied on the screen, it greatly reduces the band’s hardware acquisition costs, although the interface is not beautiful, but it can make the position of the artists themselves custom controller button, in theory, everyone can customize their habit of controller, this position can’t change the hardware of the controller is more reasonable than button, and cheaper, than many expensive hardware controller, the application of this price is only 88 yuan is very high cost performance.

Previous electronic musicians out of the studio at almost can’t do anything, because there are a lot of equipment, wiring and equipment control way; Yao orchestra members jokes before a musician is equal to half of the moving company, and the emergence of the simplified all this, the music on the computer software is gradually transferred to the device. Apple products seamless connection more equipment and toys are becoming tools before, play a more important role.

Device and gas

It is not more expensive things, use it to make music, can let a person feel cheap?

Yao orchestra members claiming to musicians in the high-tech genre, they constantly add new means in music making agree or form, and not be restricted by the form, this is our chat with the band in clearly realize the temperament.

Okone think everyone doing music deserves respect, adhere to is not necessarily a bad thing, but there is something new is also necessary to an industry. Feng Xuan yuan think it has become a new instrument, he will bass guitar these as a screwdriver scissors, it is more like a Swiss army knife, is omnipotent.

And, of course, they also stressed that only a professional music must not the device you want to do, but as said earlier, the function of the device is in a certain environment greatly simplified music production cost of money, manpower, or time. Band members to try the new software, it constantly create new music style.

Yao orchestra do not feel and those who still use traditional tools make music “classical” how different. In their hearts, the only one of the instruments of music, the stand or fall of final product music, should be the embodiment of the temperament, and has nothing to do with instruments, more reason should not be cheap.

In here, it has not only is a tool, but also freedom and innovation, with the help of it, many people can like yao orchestra dig out their own creative potential and even way of life.

Perhaps it is this, to let them get the attention of apple, become the protagonist of this AD today. And everything is still music creation as the core, this is the most direct embodiment shone orchestra temperament. (Yang Su view)

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