Mitsubishi electric cross-border cooperation with Microsoft Internet into the car
Mitsubishi electric looking for partners, in order to improve its competitiveness in the field of in-car entertainment. Vertically integrated production process has always been the pride of mitsubishi electric, it has only a few domestic suppliers at a lower level, the majority of its products are direct the purchase of raw materials, and produced by himself.
This strategy is suitable for powertrain, chassis, body parts, etc., but the mitsubishi motors sales and engineering director Mark Rakoski think suppliers such as mitsubishi electric, more and more difficult to maintain a competitive edge in the era of today’s smart phones. He said: “yes, of course, mitsubishi ability only on its own processing many products, but it is not practical for some products, such as microprocessors. We need to find partners.”
Technical partners
Now mitsubishi electric working with Microsoft, using Microsoft’s operating system. Rakoski said: “we want to let the car entertainment system with PC operation experience.”
Despite using someone else’s computer technology, but still insist on your mitsubishi electric manufacturing liquid crystal display and navigation system.
Rakoski said: “sometimes we adopt the in – house, navigation system, sometimes we also work with Garmin. Depending on the user. At present, the third party in our company product coverage of less than half. But the number can change according to customer requirements and year.”
Suppliers have to understand the importance of in-car entertainment system for users. Rakoski said: “hope in acoustics, mitsubishi electric navigation and interaction has become a leading brand.” He said: “as consumers, oems also attaches great importance to this, even just according to the in-car entertainment system to decide which car to buy.”
Mitsubishi electric navigation and audio market in North America’s biggest customer is Chrysler group.
In June, mitsubishi electric FLEXConnect released the on-board information entertainment system. Company wants to give the product of form a complete set to 2018 new car, but so far have not any oems and sign the agreement.
The system including the front row of their respective 10 inches 720 pixel screen, the front with flat digital type main remote control. Front-seat passengers can use the remote control of the back of the screen display content, also can rely on in the back row of the bottom of the screen security cameras to monitor the situation in the back.
FLEXConnect connect LAN, inside the car can provide WiFi for other devices. The front seat on the back of the two screens for the rear passengers has brought a lot of entertainment functions, such as blu-ray movies, Apple TV, etc. The system can also connect to other devices to share video, games, photos and other documents.
The FLEXConnect system is mitsubishi electric with apple, Google, Garmin and other enterprise cooperation development.
The change of The Times
“A few years ago, we can also depends on own strength to develop a set of car entertainment system and then to market, but times have changed”, mitsubishi electric sound and interaction director Doug Ray in FLEXConnect conference said, “we were lucky to get a partner to help and support.”
Mitsubishi electric provides two main categories of products: sound navigation and power, body and chassis. Respectively 40% and 60% of the sales company in North America.
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